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7/3/16
Making Exhibitors Happy and Mondays Motivational!

It is crucial that Marketing and Sales departments work together at all times, this is key to being successful. They have to know what types of events will be successful for your team, and how to work together to ensure interactions are maximized at events. Here are some reasons why marketing and sales need to work together to ensure success, Creating Event Magic by Aligning Sales and Marketing.
Event plans must be created by sales and marketing together, to target and attract. Everyone should understand who the target audience is for the event and know what their goal is to drive attendance. 
Sales and marketing make a great team to figure out ways to make your event stand out to the rest. 
Marketing should think how sales benefit from leads at an event, and ways to help sell to them. In return, sales should be thinking how the marketing team can impact leads. 
Make sure that when the event never ends. When the event is over it is essential to follow up on leads. Try and follow up on some interactions you had at the event and use these to engage with leads. 
You could host small local events near to your company if there is a lot of engagement around that area. Provide them with training, meetings and tools they need to have success. Customers will be happy you reached out to them.

Measure the impact you have had on attendees. This is a chance to get everyone involved, events team, sales reps, executives and marketing members, talk about what worked at your event and what didn’t so that you have the chance to improve next time. 

With Marketing and Sales working together, all you need is to make sure exhibitors are happy and excited for the event, to encourage them to come back next year! All exhibitors really want is return on investment and traffic to their booths. Here are ’10 Tactics to Make Your Exhibitors Happy’.
Exhibitors want ways to increase their investment. You can help by providing them with professional sponsorship packets and online information.  These need to be up to date so that everyone is looking at the same information.
Chat to exhibitors to find out about their needs and personalise the experience for them. Find out what their marketing needs are, as you know what is best and works for your event.
Use a drip marketing campaign with useful information for exhibitors. You could include things like working a booth, information about the host city and blog topics. 
Try not to schedule speakers or popular activities during exhibiting hours as this will drive traffic away from the exhibit hall. 
As well as driving traffic to stands, it is also important to let exhibitors connect with potential clients or customers somewhere that isn’t as formal as a loud exhibit hall.
Find a preferred format and provide up-to-date lists of attendees they met at the event. This is so they can follow up with their attendees. 
There could be non-exhibiting vendors at your event; you should make sure that they don’t have any advantages over your exhibitors. 

These points are crucial to make sure your exhibitors are happy and want to return to your event. Try to give each exhibitor a personalised experience, even if this may take more time than normal, it will be worth it to keep everyone happy, even if it is a Monday!

If you are finding it hard to be motivated on Mondays, I think everyone is at some point! Here are ‘8 Ways Event Professionals Can Make Mondays Not Suck’.

We only hate Mondays so much because we are so negative towards it! It’s hard when everybody in the industry hates a Monday too, however you can be the light in the dark by trying to be positive about it! It will definitely increase your productivity.
If your Monday blues start early, like on a Sunday afternoon, to make the work load a bit smaller try making a list of things you want to accomplish for Monday. It should help you feel that deadlines and stress are better managed.
Take on your biggest task on Monday morning, it will wake you up for the day and make you look forward to the week ahead. If you plan to do it later in the week then the urge to keep putting it off will dwell over you.
Definitely do not snooze! Waking up on a Monday is definitely the hardest task of the day! If you get angrier each time you have to wake up then your day will start off in a bad mood!
Make yourself energised for the day by doing some small exercises.
Make Monday your own little game that you must win. 
Make Monday your favourite day of the week by planning lunch at a restaurant you like, meeting friends or eat Pizza!
Look at why you really hate Mondays and if Monday is the worst day of the week really because you don’t like what you do! Find something that motivates you.
Mondays aren’t all that bad, we’re just convinced that they are, it’s just another day of the week!  

 

7/3/16
#32 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Jack Roberts, DRP Group.

“I think 2016 will see an increased focus on securing a solid ROI on all different types of events. Allowing the delegates or the audience to have control over certain elements of the event whether this be the lighting, a choice between activities or speakers at the push of a button – will see a new side to what we know as an experiential event today.

Audience participation will continue to be at the forefront of an event brief – apps will become standard at all events along with the demand for more detailed throughout the process.

Analysing the social behaviour of event delegates and audience pre and post event will no longer be sufficient – the demand for relatable, real time data will see a rise in the use of wearable technology at events – streamlining the process for both delegate and organiser.”

 

4/3/16
#31 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Charlotte Little, Cornwall & Devon Media.

“Events, trade shows and conferences are ever growing as they help companies boost PR and customer relationships which is at the core of all successful businesses.

The technology of today is making events even more impactful and changing their look and feel to be bigger and more exciting for all who attend.

Light up floors and award GOBOs are just a few of the things making a regular appearance at events to bring them into the modern age.

With social media now being key to promoting events, live Twitter streaming and big screens have now become an essential.”

 

3/3/16
#30 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Richard Manning, Exchange House Business Centre.

“A stronger GDP is expected for 2016, so is it any wonder that businesses are becoming more confident to run new and larger events?

Companies have survived the recession and are looking to inject cash into Exhibitions, Networking Conferences and Training. New trade deals and business from Asian markets means it’s a better time as any to attract foreign interest to display the Best of Britain. Winning new Contracts and Developing employees is now the big agenda all companies are aiming towards in the coming year.

We can all expect a more proactive purchasing approach in 2016 from ‘blue-chip’ as well as large sized companies who are focused on People, Profits and Productivity in the Global Economy.

The most surprising news comes from Unique Personal Interest conventions such as Expo’s, which seem to be growing on a larger scale every year with increased attendance expected for 2016. This will have a knock on effect for the hospitality sector which will see more business not just in venue hire, but the need for hotel room facilitates.

So whether it’s business or pleasure, we can say that 2016 will be a bigger and better year than the last.”

 

2/3/16
#29 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Mike Newsome, Towergate Insurance.

“A much greater use of experiential aspects in conferences. With time out of the office becoming harder and harder to justify, organiser’s will need to start ensuring delegates get more than simply a couple of good speakers and a lunch.

Technology will continue to enhance and develop the industry. Advancements in areas such as Virtual Reality, Mixed Reality, etc. will change how both exhibitions and conferences are viewed (from both an organiser and attendee point of view).

Fewer events, or to be more precise, streamlined events to ensure spend is more in line with company performance. The days where events (conference, exhibition or otherwise) are seen as ‘entertainment’ are gone, 2016 will be further evidence that they now need to be considered and treated as part of a business development plan. ”

 

1/3/16
#28 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Darren Cumber, Crawfords of London.

“2016 will be a slow year with companies being very cautious about investing time and effort into shows and conferences. I do think the investment will increase as the year progresses - as confidence grows and the various markets start to show growth. On a personal note, I do not think trade shows and conferences generate enough revenue to view them as a money making opportunity for us.”

 

29/2/16
#27 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Peter Acton, Logistics Leaders Network.

“I think the events industry has gone the way of so many sectors. You either have to be offering very large trade shows or events or smaller niche events. More and more executives are time poor and there has to be an increasing number of added value elements to trade events to get people out of the office.”

 

26/2/16
#26 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Nicky Whyman KDM Events.

“Based on our observations this year, we expect to see the following trends in 2016:

More clients having to book earlier due to less availability.

In previous years this really hasn’t been the case, but now increasingly we are finding that our clients need to be thinking far further ahead in order to secure the venues and events they want. Late lead in bookings will of necessity need to become the exception rather than the rule.

A greater awareness, understanding and measurement of return on objectives. As budgets and events need to be justified more than ever, relevant measurement tools and event industry appropriate approaches need to be better understood by organisers. We expect to have more conversations with clients about event objective setting at the very outset of event planning along with best practise for measurement.

A rise in the number of employee engagement events. Companies are reacting to a highly competitive marketplace in recruitment terms and heavily investing in their workforces. Many of our clients are asking for energising and stimulating events that reward loyalty, hard work and foster better team working performance. A focus on company values is also prevalent with events needing to have an element of helping embed company culture & values in the attendees.”

 

25/2/16
Tips to Beat Your Competition, Boost Your Campaign and Fix Training Problems

Sometimes it may feel like an impossible task to try and stand out from the crowd in such a huge, competitive industry like this one. The essential aim is to gain the attention of potential attendees, to do this; you need to market your event to the high heavens! If you get this right, potential attendees will spread word of your event, buy your event tickets and talk about the event even when it’s over. Here are ‘7 Ways to Boost Your Marketing Strategy and Start Creating Your Best Campaigns Yet.’

Don’t dwell on your competition, find out what your inspirational companies have done to ensure their success and find out about their milestones and create your own version.
Discuss current marketing trends with your team and then brainstorm it around your company. 
Start creating and auctioning recommendations, make a space for everyone to vent their ideas, inspiration and recommendations.
Group customers by their common interests, types of experiences they buy, what they do on your website or answers they provide on the phone, by doing this you are able to connect with attendees in a different way and build better relationships.
Visit existing customers and see what they think, pick their brains about things you want to know about your event. Make use of social networking to do this too.
Interview key stakeholders about how they view your business and find out why they would pick your brand over others

Go out onto the streets and ask people what they think about your campaigns. You could film their reactions so their responses tell you whether your idea will spark interest and get people talking.

Now the marketing of your event is sorted, you want to beat your event competition in the best ways possible.  As an event planner it is pretty crucial that you stay on top of trends and be different from everyone else. Here are some tips on ‘How to Beat Your Event Competition in Five Easy Steps’.
Who comes into mind when you think of your favourite events? Why? Think of your favourite events and how you can change them to shape yours.
Stay innovative when planning your events.  Brainstorm with your team, review past events with them and see how you can improve them. 
Make sure your brand is spread everywhere like social media. Try to think like a news maker on how you can take your brand to the next level. 
Try to influence everyone with your event

Make sure your event uses the most up to date technology. Think about event apps and blend digital and physical concepts together.

If you think your Event Training is lacking in something and doesn’t really have a spark, then here are ‘4 Signs That Your Event Training Sucks & Tips on How to Fix It’. If there is a problem with your Event Training then it should be addressed so that you can improve. 
Make a goal of what your average participants’ knowledge level should be. Measure what they know before they start the training and assess again after. Compare the difference between what they know and what they don’t know at the end and figure out how to change it.
Filling people’s minds with information will just help them to forget. Follow up a few months later to see if key points have been turned into action.
Make sure your training doesn’t go out of date, research on the newest competitors or products you are training about.
Try and make sure it isn’t boring, if the training session is perceived as boring then it is likely that people will forget the information. Try to incorporate different ways of learning for the best outcome.
To make sure your training session is fun you can incorporate things like: Problem solving, exploring, surprise, competition and recognition.

 

25/2/16
#25 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Paula Kelsey, Cloud 9 Event Management.

“I think 2016 will see more digital interaction and an increase in social media tools to support events. Additionally, as confidence is coming back into the industry, I feel that there will be an increase in corporate events.”

 

24/2/16
Using Video, Finding the Perfect Venue and Technology Taking Over

One of the best and easiest ways to engage attendees is by using video, although sometimes it isn’t easy to create interesting and original content. Here are ‘7 Interesting Ways to Use Video For Your Next Event’.
We can’t live without our smartphones so if you hold the budget to create an event app then this is a great place to use video. Create videos that expand and explain the content that is written in your app. Even if you don’t have an app you can use video on your website and various social media channels. 
Videos are a great way to show potential attendees how you can impact and benefit their career or lives. You have the chance to promote your event and increase anticipation so think outside the box! You could promote your guest speakers and presenters, show off your venue and the city your event is being held in too.
If your event is a professional or personal event, you can hold a video competition between attendees.
Use a video booth to record attendees giving feedback on your event, or just saying whatever they like. You could use the information to create a promotional video for your next event. Unlike a photo booth, video booths give attendees a chance to send a personalised message.
A pre-event webinar is a good idea, depending on the size and genre of your event. People have the chance to ask questions and past attendees could talk about their experience at your last event.
Post event, you could have speakers and presenters make short videos for guests who missed their session or display. These could also be added to a business website.
Take cuts of the various videos you have and use them to market your next event in a unique and exciting way. The aim is to get people excited about what you have to offer. 
Video content can be extremely effective if done right, and doesn’t really cost a lot either. Use the above methods as a starting point to get your ideas flowing and brain storm with a team about their own ideas or past experiences. 
Creating a video which promotes your venue is only effective when your venue is impressive. It might sometimes just be simple to choose a venue and be done, however there are a few things to bear in mind when planning where to hold your next event. Here are ‘3 Essentials Successful Eventprofs Look for in Venues.
Think about how much space there is. Is there enough space so that your event can flow well? Will this meet the demands of delegates?  Attendees also want pre-event space where they can network and have a coffee. 
Think of what your venue can offer your attendees after your event is over to make the event more memorable. Think about local culture, music, art, food, drink and activities. Create a lasting impression by thinking how else your delegates can enjoy themselves. 
A memorable event experience is key. You could include off-site tours of research facilities and other institutions of interest into the event agenda. This encourages delegates to attend whilst also encouraging them to share the event. 
These are all great ways to encourage effortless connections between attendees; these are what keep a conversation alive. Identifying the perfect venue that is connected to business and entertainment is the first step to success!
Video, smartphones, tablets and more, it is no secret that we’d all be lost without technology! But ‘Will Technology Replace the Event Planner Role?
Eventtech is changing events around the globe; word on the street is that Event Planners will soon be out of business! Well, of course they won’t, you can’t beat a face to face conversation. Kevin Jackson, President of ISES UK and Director and The Experience is The Marketing, has written about technology taking over Event Planners.

 

24/2/16
#24 of 51 Predictions of the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Julie Fitzgerald, Adnams.

“I am seeing a lot more events within events - expert curated areas or exclusive opportunities with perceived added value or interest to visitors. Eg: A beer festival within an existing food festival or a dedicated area in a trade show. That sort of thing.

Bigger events appear to be thinking about providing some niche areas, possibly to compete with an increase in niche events or attract devotees.”

 

23/2/16
#23 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to share one a day with you for the next 51 days, here’s one from Michelle Harney, Total Venues.

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22/2/16
#22 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to...

Read More

 

18/2/16
#21 of 51 Predictions for the Events Industry 2016

Here at ITR we’re interested in the thoughts and insights from event industry suppliers, customers and experts on what this year has in store, so we have produced a document of 51 Predictions for the Events Industry in 2016. We’re going to...

Read More

 
 

 

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